A logo gives a company its distinct identity. Even a tiny logo can be instrumental to a company’s success. Not only does a logo help create a company´s presence in the market, but a logo is also a symbolic representation of a company, its vision, values and ethos. A well-designed logo that is unique and innovative can boost your company to aim new heights of success. Logo design has come a long way from being mere ciphers or watermarks or monograms. Design trends have changed in the past few years. Logos today are no longer just images and catch phrases identifying companies. They are essentially what your company is known by and distinguished from others.